What can K-drama producers do to ensure the success of their Drama?

Key Findings: Producers should explore crafting dramas with 16 episodes within the genres of Life, Drama, and Medical.

  • K-Dramas with 16 episodes on average have a better chance of reciving a rating of 8.5 or higher
  • Life, Drama, and Medical K-Dramas on average have the highest rating of 9.5

Companies should consider producing K-Dramas that have 16 episodes and focus on the following genres Life, Drama, Medical. To generate more viewers and higher ratings. Also to stop Netflix from dominating the market!

Figure 1: We see that 47% of K-Dramas that have 16 episodes have a rating of 8.5 or higher.

If producers of K-Dramas use these insights then the K-Drama is more likley to have an increase in viewership and receive better ratings.

Figure 2: K-Dramas that have a combination of these genres have a better chance of receiving higher ratings


The Market for Korean Dramas

Korean drama, or K-drama, has witnessed a remarkable surge in viewership globally, captivating audiences beyond South Korea's borders. compelling storytelling, relatable characters, and diverse genres have contributed to the growing international appeal.

Notice the increase guess who else noticed it? (psst..it's Netflix)

There are 3 companies that lead the market,with Netflix leading in viewership.

A visual representation of production of korean dramas. We see that Netflix only produces 10.42% in the market but is surpassing legacy companies like tvN and jTBC in viewership